'Re-gramming' is a great way to build a beautiful array of content using other people's posts. Previously it could only be done through third-party software. Instagram are now testing their own version of sharing posts. Users may be able to share a public post through their story soon. Not only does this build the depth of stories, but crucially allows a brand's imagery and message to disseminate more organically through the network. More eyes on brands means more awareness, sales, and continued time and monetary investment from brands into the network. Everybody wins?