Doing something we’ve never done before is what we love to do - challenging ourselves and putting our skills to the test. Ed-tech is an industry that has received swathes of investment - $7billion dollars of it in 2019 according to HolonIQ. The potential is huge as the usual property and staffing costs can be usurped by more efficient systems. Partnering with a 7 year old, Google award-winning ed-tech business we launched a complete revamp of their acquisition strategy. Three months in and cost per acquisition is down 46% compared to the previous 12 months. Not bad right?