Men’s jewellery is a growing portion of a worldwide jewellery market worth an estimated £290 billion.
We recently took on a new client with a great reputation in the fashion-forward area of the industry. Through PR, influencer work, and great retail partners the brand has positioned itself at the fore-front of its arena.
We were tasked with readying a Black Friday sale campaign upon winning the account. Heavy research into the market combined with our experience allowed us to launch within 10 days of our start date.
Starting successfully gave us and the client lots of confidence in our setup and the potential of the campaign. We were able to scale budget quickly and finished the sale with a handful of new records, including the best weekend of sales ever, and one we’re very proud of - the best ever month of sales, up by 41%!