Taking over campaigns from other freelancers and agencies is something we do regularly.
When auditing it never ceases to amaze us how poorly setup campaigns can be, how little strategy is involved, and how minimal testing can be.
It’s difficult for clients to understand how things can be so wrong as often freelancers and agencies will waffle their way through abbreviations and made-up terms.
We took over campaigns recently for a store stocking new pieces from designer brands that show at fashion week. We’ve been able to lead them to their best month of sales outside of Black Friday and are looking forward to seeing how far we can take the relationship.
We think this success comes in part from conversing in a regular language and providing clarity with what is possible when running campaigns well.