Steady long term growth is not easy.
Project work comes and goes, and everyone can pull out a few great statistics, but riding the highs and lows whilst consistently adding value to a business over years is a far greater challenge.
Huge back and forth shifts in culture as a result of Covid and the cost of living crisis have the power to sculpt and shatter business dreams if not navigated well.
We’re proud to say that one of our long-standing clients has come through with flying colours, conquering the UK, and ready to take advantage of growing demand in the US.
Over the past 2-3 years, working closely with this D2C focused brand has led to steady growth when looked at with a long-term lens.
However when looking closely at performance it is possible to see that it can fluctuate greatly in the short term. Fluctuations can be attributed to stock levels, trends, cultural events, weather, PR, social accounts, influencers, testing, and more.
It is possible to have difficult periods, though as long it is possible to learn and improve from these tough periods, we can iterate towards success together.
